Common Core: Media Deconstruction

Who produced this document and for what purpose?
This image was created by The Blaze which is an "independent" news source that was founded by Glen Beck. It was created to inform its readers about Common Core and the threat that it poses.

When was this produced and what is its historical context?
This was produced in May 2014, and Common Core was still in its infancy. Several states had already adopted the new standards, but some were still debating on whether or not to go ahead with the national curriculum goals.

Who is the target audience?
The target audience appears to be anybody involved with public education--teachers, administrators, parents, pre-service teachers, etc. It also looks very appealing to "right-wing" people. They love to hate on any government involvement.

What are the messages communicated?
The students are facing the the front of the classroom and their faces are omitted, giving us the feeling that they're completely passive and helpless in this matter. Words with negative connotations like "threat" are used, particularly in reference to "our freedom and future" which aren't taken too well by a reader that lacks critical thinking skills.

What techniques are used to attract and hold attention?
I think the mixture of mediums such as the photograph, print, and drawing on the chalkboard really attract my attention. Also, the bold lettering and students' thoughts are attractive to the eye as well.

How might people interpret this message differently?
Upon first glancing at this, some people really might take this magazine cover and be persuaded into believing that Common Core is truly a bad deal, without even learning about it.

Others (like me) might look at this and realize that The Blaze is right-wing propaganda by the infamous Glen Beck, who really just opposes the education of society in all forms.

Who might benefit from (and be harmed) by this message?
Republican politicians and Glen Beck are probably the only ones that will benefit from this message. I'm sure Glen Beck derived great satisfaction in seeing this published, while Republican politicians will be thrilled that more people were swayed to jump on the Common Core hating bandwagon. (I apologize if this was interpreted as biased.)

Educators, administrators, and most people involved in K-12 education are likely to be harmed by this message. The more anti-Common Core propaganda that is in circulation, the bigger the struggle will be for educators and policymakers to truly make a difference and ensure that students from rural and impoverished areas receive the same quality education as their more affluent counterparts.

What information or perspective is left out of this message?
The other side of the argument is completely left out. Proponents of Common Core are not included, and there isn't a chance to see or hear both sides. It's completely biased.

Is this an accurate and credible representation?
Only if you're a Republican.

How does this reflect the perspective or bias of its creator?
Without even knowing what type of "independent" news source The Blaze is, after reviewing critical media literacy questions it is evident the extreme bias that is represented in this cover.